Vision
To establish London's premier international platform that connects people, heritage, tourism and opportunity through cultural diplomacy, education and sustainable partnerships.
All2Africa events · September 2026
International
Heritage & Tourism
Marketplace
London's premier platform connecting people, heritage, tourism and opportunity through cultural diplomacy, education and sustainable partnerships.
Our purpose
Vision & mission
Mission
To promote international tourism and cultural understanding by creating partnerships between embassies, tourism boards, businesses, educational institutions, local communities and future tourism professionals.
The ALDEA Philosophy
The ALDEA Philosophy
At the heart of All2Africa is the ALDEA Philosophy, inspired by the Spanish word Aldea, meaning Village or Community. We believe that tourism is about people, belonging, culture, heritage and shared experiences.
Our vision is to build a tourism village that connects countries, communities and organisations through tourism, hospitality and cultural exchange.
The ALDEA Framework
- AAttend international networking and cultural events.
- LLaunch partnerships, destinations and new opportunities.
- DDevelop people, businesses and communities.
- AAttract visitors, investment and collaboration.
- EEstablish sustainable partnerships and lasting impact.
What we aim to achieve
Event objectives
The International Tourism Marketplace brings together diplomatic missions, tourism organisations, businesses, educators and communities to celebrate heritage, inspire travel and build lasting partnerships.
- Promote tourism destinations and visitor experiences.
- Strengthen tourism diplomacy through embassy and tourism board participation.
- Celebrate international heritage and cultural diversity.
- Encourage travel and tourism between the United Kingdom and participating countries.
- Create business networking and investment opportunities.
- Promote tourism education and professional development.
- Inspire young people 18+ to consider careers in tourism and hospitality.
- Support community cohesion through cultural exchange.
- Build long-term strategic partnerships.
Who we welcome
Target participants
The Marketplace is open to organisations and individuals with a shared interest in tourism, heritage, hospitality and international collaboration.
On the day
Event programme
A full day of exhibitions, cultural performances, destination presentations and networking — designed to connect people and open new opportunities.
International Tourism Exhibition
Countries and organisations will showcase destinations, tourism products, visitor experiences and investment opportunities.
Cultural Showcase
Traditional music, dance, fashion, arts and cultural performances celebrating international diversity.
Destination Presentations
Short presentations introducing participating countries, tourism campaigns and travel opportunities.
Travel and Tourism Networking
Networking opportunities connecting diplomatic missions, tourism organisations, businesses and education providers.
Young People 18+ Tourism Corner
Interactive sessions introducing young people to careers in tourism, hospitality, aviation and international business.
Why take part
Benefits of participation
Participating organisations will gain visibility, connections and opportunities across destination promotion, business development and cultural diplomacy.
Destination Promotion
- Showcase national tourism products and experiences.
- Promote visitor attractions and investment opportunities.
- Increase destination awareness within the UK market.
Business Development
- Meet prospective travellers.
- Connect with travel professionals.
- Build commercial partnerships.
- Develop relationships with educational institutions.
Cultural Diplomacy
- Promote national heritage.
- Strengthen people-to-people relationships.
- Celebrate cultural diversity.
- Enhance international understanding.
Brand Visibility
- Exhibition space.
- Recognition in the event programme.
- Promotion on All2Africa social media platforms.
- Website recognition.
- Professional event photography.
- Opportunities for media exposure.
Community engagement
Community Partnership Initiative
Community organisations are invited to become Community Partners and are encouraged to:
- Promote the event through newsletters and social media.
- Share the event within WhatsApp groups and community networks.
- Invite their members to attend.
- Encourage young people 18+ participation.
- Support intercultural dialogue and community engagement.
Community Partners will be recognised during the event and across All2Africa's communication platforms.
Diplomatic & tourism engagement
Embassy and Tourism Board Participation
Embassies, High Commissions and National Tourism Boards are invited to:
- Host an exhibition stand.
- Promote tourism destinations.
- Display brochures and promotional materials.
- Share investment and educational opportunities.
- Deliver a short destination presentation.
- Invite up to 5 guests from diplomatic, business, education or diaspora networks.
- Promote the Marketplace through their communication channels.
Join us as a partner
Partnership opportunities
All2Africa is currently seeking partners to help shape the future of this annual international showcase while increasing visibility and strengthening engagement with UK and international audiences.
- Strategic Partners
- Destination Partners
- Sponsorship Partners
- Airline Partners
- Hospitality Partners
- Education Partners
- Media Partners
- Community Partners
How we will promote the event
- Embassy and Tourism Board networks.
- Community organisations.
- Universities and colleges.
- Local authorities.
- Business associations.
- Travel industry partners.
- Social media campaigns.
- Local and ethnic media.
- Community ambassadors.
- Faith organisations.
Looking ahead
Expected outcomes
The inaugural showcase aims to lay a strong foundation for an annual international event in London.
- Participation from embassies, tourism boards and partner organisations.
- Attendance of 100–150 visitors.
- New tourism and business partnerships.
- Increased destination awareness.
- Enhanced cultural exchange.
- Young people 18+ engagement in tourism careers.
- A strong foundation for an annual international showcase in London.
“We warmly invite Embassies, High Commissions, National Tourism Boards, airlines, educational institutions, businesses and community organisations to join us in shaping the inaugural All2Africa International Heritage, Tourism, Hospitality and Lifestyle Showcase 2026. Together, we can celebrate our cultures, inspire travel, strengthen partnerships and create new opportunities through tourism, heritage and international collaboration.”All2Africa — International Tourism Marketplace 2026
About the founder
Dr. Kuda Felicia Munjaidi is a tourism development specialist, educator and founder of All2Africa Ltd. She has over 30 years of experience in tourism, hospitality and destination promotion, including serving as Tourism Officer for Zimbabwe in the United Kingdom, Ireland, Scandinavia and The Baltics. She is now a Travel and Tourism Lecturer and leads All2Africa's work connecting people, heritage, tourism and opportunity through international partnerships, cultural exchange, education and community development.
ContactDr Kuda Felicia Munjaidi
Founder, All2Africa Ltd
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Book your place at the Marketplace.
Tickets and registration will open on Eventbrite. Until then, register your interest and we will keep you informed.
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